Battery Tech That’s Far From Vaporware
(W)right On Communications’ integrated PR and trade show support put South 8’s LiGas® battery technology on the map as a safe, superior liquefied gas electrolyte for lithium-ion batteries.
The Opportunity
South 8 needed to drive interest in its new LiGas® battery technology in the automotive industry and beyond. It also needed to build marketplace and investor momentum by clearly differentiating its LiGas battery technology as a safe, high performance, temperature resilient and cost-effective alternative to traditional liquid and emerging solid–state electrolytes.
Video was created for a trade show display and has no sound.
US DOE Deputy Secretary Press Conference
AABC Booth and Display
The Solution
(W)right On Communications created branded digital, print and video content that clearly and easily explained South 8’s battery technology and its benefits to customers and investors. The agency crafted a technology PR plan, drafted strategic messaging, generated media coverage and secured analyst briefings. We created an animation to show the liquefied gas electrolyte’s composition and also refreshed South 8’s website. We also produced content, submitted for various high-profile awards, managed the company’s LinkedIn page and designed its trade show presence, including trade show video, for the Advanced Automotive Battery Conference (AABC).
The Results
Within just over a year, our PR program for this exciting breakthrough in battery technology produced:
- 239 pieces of media coverage
- 2.8 million views of our press coverage
- Press event by the U.S. Department of Energy Deputy Secretary at South 8’s lab
- Recognition as one of Fast Company’s “Next Big Things in Tech”
- Product launch at AABC 2023
“On behalf of everyone here at South 8, I want to thank you for making this day a huge success. Thank you for all your help, support, and contributions.”
