The Opportunity:
For 14 years between 1997 and 2010, Long Beach’s famous RMS Queen Mary hosted an annual Halloween Haunt called “Shipwreck,” which provided the beloved jump scares and gross-outs that make horror lovers scream.
Shipwreck was a longtime favorite of community members and tourists alike, but it was also struggling with a lack of new content and public awareness.
When the Queen Mary decided that it needed a fresh dose of fear, it asked for our help to get hearts pounding and legs trembling.
The Solution:
In 2011, the Queen Mary rebranded its Shipwreck event as Dark Harbor and partnered with our team to create messaging that would help the new attraction stand out in Orange County’s crowded Halloween market.
Our creative team crafted a launch press release modeled after a graphic novel and relied on the renderings to tell and sell the story.
The Results:
For the 2011 Dark Harbor event, our work produced an estimated:
- 291 million media impressions
- $874,000 in earned media
- $2.6 million in equivalent editorial value
Check into any of the case studies below to learn about the measurable travel & tourism public relations results we’ve driven for brands like yours.
Community Engagement to Support Agritourism
Utah Media for California Beach Town
Approaching 10,000 Leads for Tenaya Lodge
Winning Weekday Stays for Desert Resort & Spa
Award-Winning Influencer Relations Campaign
Grant Wright
Corie Fiebiger
Shae Geary
Roman Lukjanenko
Phelan Riessen
Katrina Early
Hamish Marshall