Meet the Team: Natalie- Communications Coordinator

We’re giving you the inside scoop on the entire WOC team with our “Meet the Team” series. This month, the spotlight is on our new Communications Coordinator, Natalie Meza.

Natalie has a unique perspective and passion for media. As Communications Coordinator, she supports (W)right On’s land development, energy, utility, technology, B-to-B, professional services, hospitality and non-profit clients. Natalie joined (W)right On from CW6 San Diego and worked in television production before that. She holds a Bachelor of Arts in Communications from UCLA and loves the outdoors, nutrition, crafting, and living the San Diego lifestyle.


What would you be doing if you weren’t at your current job?

Traveling the world. I’ve always wanted to go to Spain, Greece, Italy, Germany, and really all of Europe. Learning about other cultures and ways of life is incredibly interesting, and I feel like we can learn so much from getting outside our own bubble.

What’s one word you would use to describe yourself?


Fill in the blank. “If you really knew me, you’d know ____.”

That glitter is my favorite color.

What super power would you like to have?

Definitely flight. Since I was really young, I always dreamed of being able to fly.

What would a “perfect” day look like to you?

It would start with an easy hike somewhere in East County to watch the sunrise over San Diego. After that, brunching by the beach with friends, paddle boarding through the Oceanside Harbor, playing with puppies, something really tasty for dinner, then watching the sunset on the beach.

What’s the most important lesson you’ve learned in the past year?

To trust my instincts and believe in myself.

Best vacation you’ve had?

Cayman Islands last year. It was sunny, hot, and absolutely beautiful! Being on the beach all day is the perfect kind of vacation to me.

What’s your most embarrassing moment at work?

I honestly don’t know. I don’t get embarrassed very easily.

Favorite quote?

“Good things come to those who work their asses off and never give up.” – I have no idea who said that, but it’s something that really stuck with me the past two years.

If Hollywood made a movie about your life, who would be cast as you?

Amy Schumer. Hands down. Awkward, confident, hilarious, and an all-around fun person.

What’s your drink of choice?

Lemon Drop Martini

If you were stuck on an island and could only choose 5 CDs, what would they be?

  1. All of the Kesha albums, on one CD
  2. Jason Mraz Live from the Avocado Ranch
  3. One Republic Native
  4. Beyonce (self titled)
  5. A CD with all the John Williams soundtracks on it

Fill in the blank. “People would be surprised if they knew___.”

I’m obsessed with dogs, but I’m actually allergic to them.

What’s your biggest pet peeve?

Looking at your phone during a conversation.

What tv show/movie is your guilty pleasure?

I have too many to count

What’s one thing you can’t live without?

The Beach

Favorite line from a movie?

“Kevin’s a girl?” – Russel, from Up

And literally every other quote from Up

Do you have an office nickname? What is it?

No, just Natalie

What’s the best/worst gift you have ever received?

That’s hard to say. I like giving gifts more than receiving them, truthfully. I love giving people things that they didn’t even know they wanted, and they open it and are so surprised and happy. The only gifts I don’t really like are gift cards, because they don’t have a lot of heart behind them. I love anything that feels like someone put some thought into it.

What do you like to do in your free time?

I love going to the beach, spending time with my family, being outdoors, watching Netflix, reading, relaxing, being active.

Recycling Our (W)ay Forward


Conf Table 1

Conf Table 3

Conf Table 2


by Grant Wright, CEO

Twitter: @Grant_Wright

With relentless focus on results for the client partners we’re privileged to serve, (W)right On continues to grow. With new people joining the team to contribute additional support and expertise, we decided last summer that it was time to loosen our tight office space belt. We had some fun axing through a wall, expanded about 75% and remodeled to better reflect our Core Values. With the addition of more offices, a lounge space, a new kitchen facility, upgraded technology and a dedicated conference room, we aimed to make the investment in our facility serve our wonderful team and great client partners even better.

While a smaller table had ably accommodated us for many years, there are now too many people to crowd around it, so it came time for a new conference table. Yet somehow, a regular table seemed uninspired. At (W)right On, we’re willing to take intelligent risks in pushing creative and results boundaries, and being inspired in all we do is essential. Why not be inspired by a very physical thing around which we frequently connect, and maybe do some additional good in the process?

By commissioning a custom conference and side table to be made from recycled wood from a La Jolla construction project, less resources were taken from the environment, skilled San Diego craftsmen were employed and we could incorporate unique creative and technical features not possible from a factory.

Our thanks goes to the terrific team at Reconstruction Warehouse, and we’re happy to hear our embedded logo concept has inspired other commissioned projects, including the interior design of a new North County restaurant.

Communicating Design With Clients



By Design & Multimedia Specialist, Keely Smith

Twitter: @KeelySmith8

When it comes to designing for client partners, it’s not your skill that makes a successful design project, but how effectively you communicate about it. We’ve all been there: you work on a design and you feel confident in what you’ve created, but when it’s time to reveal your masterpiece to your client partner, lo and behold…they hate it! So what happened? Mishaps like these are often a result of a lack of communication or understanding goals and expectations. Here are some best practices to set yourself – and your client partners – up for success and clear conversations on any design project.

Have an open ear

Right off the bat, you need to listen to what your client partner is trying to achieve. It’s vital to understand what’s happening under the surface. By this, I mean what are the goals of the design project – is it to drive more leads? Increase engagement? Or simply to revamp a brand for marketing purposes? These are important questions that will naturally arise as you have an open exchange about ideas and expectations.

Flesh out the details

Once you’ve put your listening cap on and have gathered the feedback needed, it’s time to put it in writing. It’s vital to clearly outline project deliverables, responsibilities and projected timelines for project completion. These details can be included in or accompany a creative brief, which should explain the design goals and how success will be measured, if applicable.


Stay on track

Sometimes unexpected developments can throw a wrench into the system, but it’s important to keep to the initial timeline and stay within the scope of the project. If a client partner requests work that is out of scope, be sure to add to or revisit the deliverables that have been agreed upon by both parties. This is not only to to keep things on track, but so you can be a good steward of your client’s budget and dedicate your time appropriately to deliver a product that you are proud of and they love!

Say it loud and proud

Design is an expertise, and any given project has you spending hours mulling over the perfect typeface, colors, arrangement and so much more. If a client partner suggests something that doesn’t seem to align with the project goals, don’t be afraid to address it… just keep it professional. It’s easy to be an order taker, but you’d be selling yourself short if you gave into every idea or request. This also has the potential to avert the project from the initial goals. Having skill is one thing, but as we know, knowledge is power! Giving your client partner access to your knowledge on such things will benefit the overall success of the project.

With clear and intentional communication leading all of your endeavors with client partners, you and your team will cultivate a valued relationship based on professionalism, understanding, respect and, most important, eye-popping design work. Designers, what tips would you share to help keep fellow pros on track?

Reflections to Begin 2016…


By Grant Wright, CEO

Twitter: @Grant_Wright 

In the media, sometimes truth is distorted. I don’t mean journalists lie, although that can happen. But I do mean that some aspect of the truth can be emphasized more than others, leaving an unbalanced impression of a situation.

PR pros are typically engaged to emphasize the good for client partners, and occasionally we’re called upon to mitigate the bad. All this message shaping extends in a broader sense to what society consumes every day in the form of “news.” Personally, and professionally, I think the state of journalism in America is abysmal. For example, when CNN provides “breaking news” that is not fact but instead speculation from an unnamed source, it should be called neither “breaking” nor “news.” It’s definitely not quality journalism.

In aggregate, the penchant for the negative – if it bleeds, it leads – is at an all-time high. Were an alien to visit America and listen only to major news outlets for a week or even a day, he/she/it would probably conclude that America is a dangerous place where little good happens and humanity mostly cares about Donald Trump and the Kardashians.

But I think there’s a much brighter reality to the current state of affairs than the news has far too many people believing. In 2015, there were dozens of good things that happened we heard much too little about, or their significance was lost in the din of negative media bombardment. Just a few examples of many are:

Decreased Poverty

Global poverty continued to fall – the World Bank announced that for the fist time ever, fewer than 10% of the global population now lives in abject poverty. Just 25 years ago, one-third of humanity lived with barely enough to subsist. We’ve of course much further to go, but the good news trend is clear and profound.


Almost 200 countries, including China, signed an unprecedented climate accord. There is finally global, cohesive recognition that humanity cannot continue on the current course of planetary abuse and expect to hand the planet to future generations the way we found it. Yes, Earth has a natural assimilative capacity to soak up carbon, but it’s not infinite. That 2015 was the year we finally seem to be coming to our senses is something to feel good about.


Tons of advancements! Just one in 2015 is that humankind took close-up, high-def pictures of a planetary body only 1,400 miles wide but more than three billion miles from Earth! We flew a craft to Pluto, didn’t forget to take the lens cap off and beamed photos billions of miles back across space. But I think the biggest tech accomplishment is the aggregate of technology continuing to flow information ever more freely around the globe. It’s increasingly difficult for dictators to fool their citizens, and humanity to ignore the plight of millions of refugees from man-made and natural disasters.

Much More

Whether it’s the country of Paula designating a new marine reserve the size of California, Myanmar/Burma finally holding elections, violent crime in the USA continuing to decrease (35% less than 20 years ago), Ebola being defeated in Africa, same-sex couples in America finally having the right to marry or the U.S. women’s national soccer team winning the World Cup with a record-breaking 27 million American TV viewers… a great deal of good happened in 2015.

It is these positive developments of 2015 I reflect on, and why I’m optimistic for 2016.

Sure, more bad things will happen, messages will continue to be shaped and the media will continue to obsess the negative. But this doesn’t mean there won’t be a concurrent reality of extraordinarily good things happening, too.

Information transparency will continue around the globe, we’ll be one year closer to self-driving cars and ending the 36,000+ deaths on American roads each year, technologies like 3D printing will spawn exciting new industries and there will be more breathtaking scientific discoveries.

At (W)right On, our continuing growth is founded in our willingness to embrace change with gusto, leadership and optimism. I can’t wait to dive into new opportunities this year and continue to do our part to help leave the world just a little better of a place than when we inherited it. How about you?

10 Feelings Anyone Who Works in PR Will Relate To


By Erica Gadbois, Communications Strategist

  1. That feeling when… you nail the lead paragraph of a contributed article and it all just flows from there.








2. That feeling when… your favorite reporter comes through, yet again.

ron burgundy







3. That feeling when… you’re in back-to-back meetings and realize the office is out of coffee.

gaga (002)









4. That feeling when… the reporter at the other end of a great HARO opportunity says they’ve had too many responses.








5. That feeling when… you’re out in the field all day and your cellphone gives you a low battery notice.

lauren conrad







6. That feeling when… you and your client partner have the same great idea at a meeting.

samantha jones








7. That feeling when… you handle a crisis comms situation perfectly.

scandal handled








8. That feeling when… you’re in annual planning meetings with your client partners.









9. That feeling when… you can’t stop your mind from wanting to correct every PR fail you witness.








10. That feeling when… you try explaining to your friends and family what you do from day to day.


Our Thanksgiving Favorites


This Thanksgiving, we thought it’d be fun to share some of the things we look forward to the most. From favorite holiday traditions to food items, each of us has something different to be thankful for.

Grant Wright

Thanksgiving in Canada isn’t nearly what it is in the US, so sadly ‘tradition’ for me is pretty much just eating turkey and hanging with family. Not very interesting I’m afraid! But I can say Brian and I will try not to get underfoot and/or help Julie with the cooking however we can, and I’m very happy Brandon is coming home from school tomorrow night who we miss tons!!

Favorite food for me is turkey for sure, and sweet potatoes with lots of marshmallows on top!

Julie Wright

Warm pumpkin pie with whipped cream is my favorite food item. My favorite tradition is hearing what the kids are grateful for. As little guys, they were grateful for things like food and being allowed to watch their favorite DVDs. As big guys, they’re still grateful for food—that hasn’t changed.

Molly Borchers

I hate turkey so my favorite tradition is to make a non-traditional meal. This year we’re doing an Indian feast with homemade butter chicken, basmati rice, naan and chana masala.

Shae Geary

Every year, I run in the Oceanside Turkey Trot (when I’m in town) and look forward to eating cheese pie. It’s sort of a cross between cheese cake and pineapple upside down cake, but delicious nonetheless.

Chance Shay

As an Irishman, my favorite food item is au gratin potatoes. My gramma always makes them, but she never uses the exact same recipe. Sometimes the recipe turns out fantastic, other times it’s a bit disappointing. What I appreciate about au gratin potatoes is that even when it’s pretty bad, it’s still pretty good. A childhood tradition in my family was riding motorcycles early in the morning before returning home to help finish out cooking the meal. This is my first Thanksgiving with a son and I’m looking forward to creating new traditions with him!

Keely Smith

Thanksgiving is by far my favorite Holiday! It’s the one time during the year that my whole family gets together, needless to say I have a lot of cousins and it’s quite the riot. Traditionally, there’s usually a game of Bocce Ball taking place, endless laughter, and a whole lot of inappropriate jokes being thrown about. My mom is the queen of the green bean casserole, it’s my favorite dish and usually the first to go!

Danielle Cobb

Apple pie and vanilla ice cream is what I look forward to the most. I feel like it’s socially acceptable to eat large amounts of pie around the holidays and not be judged for it #dessertfirst. If I had to pick a real food item, it’d be my mom’s mac n cheese (now that I’m lactose intolerant I’ve let that go). One tradition I look forward to is spending the holiday with my second family in SD. Ever since I moved here, I’ve spent the holidays I don’t go home for at my good friend’s house with her family. I’m on a first name basis with her mom – that’s when you know roots run deep.

Kara DeMent

I don’t have a favorite Thanksgiving dish, I LOVE it all! If I had to choose one though, it would probably be my mom’s homemade potato dish. My favorite tradition is going to the movies after Thanksgiving dinner. The entire family goes and we usually see a Christmas movie.

From the entire WOC team, happy Thanksgiving!