Given our reliance on climate and our natural environment in California, tourism leaders can be powerful voices and advocates for sustainability practices. Hear a few of those voices from the following leaders who spoke on sustainability during our Next 25 event in March:
CEO, Visit Napa Valley
As the first agricultural preserve in the United States, Napa Valley has a strong connection to the land. Linsey and her DMO prioritize preserving the unique agricultural environment that attracts wine lovers to the destination from around the world. Linsey spoke about the programs that Visit Napa Valley has developed.
Lowe recently completed an adaptive reuse project that restored and enhanced San Diego’s 675-room Town & Country, a classic mid-century hotel and conference complex. Well-known in California hospitality circles for bringing Terranea to life, Todd explained how adaptive reuse projects could be a key to the future.
COO, Archer Aviation
A pioneer in eVTOL, electric vertical takeoff and landing aircraft, Archer Aviation is leading a new and zero-emissions category of short-haul travel. They project 6,000 eVTOLs in service by 2030. Tom sees destinations equipped with vertiports and charging stations for electric air taxis allowing your visitors to explore quickly and without the GHGs.
Mia Taylor, Sustainable Travel Reporter, TravelPulse
Mia and TravelPulse frequently report on how consumers can navigate and verify sustainability claims and avoid greenwashing. She says travel and tourism leaders who are truly walking the talk are finding ways to communicate their practices and making their sustainability record including ESG reports and certifications easier to find.