Rewriting the Rules of Search with PR
PR’s Role in the AI Age
PR strategies are essential in the AI era: how people search, discover and consume information online is shifting. Traditional SEO tactics alone won’t keep your brand visible in a world of AI Overviews, zero-click searches, and large language models (LLMs) like ChatGPT, Claude, Gemini and Perplexity.
Organic search traffic is declining and digital discovery is being disrupted. It’s time for new strategies and tactics. It’s time for public relations.
How are brands being discovered and understood by AI?
(W)right On Communications is sharing the PR tactics you need to know to protect and grow your brand’s visibility through AI and LLMs.
READ Rewriting the Rules of Search with PR to:
- Learn how AI and LLMs impact your brand’s online presence.
- Get actionable tips for creating PR content for both people and AI search tools.
- Combine classic PR with digital-first strategies to increase your authority and reach.
- Written for marketing teams, PR pros and (W)right On Communications’ client partners.
Click to Download our Free White Paper (PDF)
Our guide to AI PR strategies answers:
- How do I craft AI-friendly PR for brands?
- What do I do to get cited by LLMs and AI search overviews?
- How can I tell when AI platforms are referring traffic to our website?
- What can PR and marketing teams do to get ahead of this major shift?
Bonus Content
Includes an AI Glossary, top AI-cited domains, and tools to measure LLM-driven traffic to your site. Download now!