Rebranding Campaign for Nonprofit

Corporate Directors Forum, a leadership development nonprofit, asked us to refresh and modernize its image. We responded with a full website and brand redesign.

The Opportunity

Corporate Directors Forum (CDF) is a nonprofit organization that provides peer networking and education to board directors, advisors and senior management teams seeking to build stronger stewardship capabilities.

CDF identified a need to refresh and modernize its brand through a logo and website redesign. These projects provided the brand an opportunity to establish a more contemporary presence and position itself as an industry leader in business education and mentorship.

Leadership at CDF reached out to our team of creative experts for a comprehensive image redesign.

The Solution

We established objective criteria to identify the best logo update option for CDF and three of its sub-brands: Director of the Year, Directors Forum, and Governance Academy.

After choosing the best option, we built a foundation for the brand by creating visual cohesion and balance. We extended the image through new signage as well as online and physical marketing materials to forge a strong, contemporary presence.

Along with our branding efforts, we fully redesigned the CDF website with a slick and modern aesthetic while optimizing functionality for a fluid user experience on both desktop and mobile. CDF’s content was intentionally repurposed when possible and edited to maximize keywords and protect and increase search engine optimization.

Julie Wright

President + Founder

Julie Wright is President of (W)right On Communications, Inc., the award-winning integrated strategic communications firm she founded in 1998. With offices in San Diego, Los Angeles and Vancouver, B.C., her team handles complex communications challenges for B2B tech, cleantech and energy, healthcare, tourism and hospitality, not-for-profit and public sector organizations. Wright and her team elevate the agency experience through data-driven insights and measurable results for client partners.

Earlier in her career, Wright served at several public relations agencies and in-house as Director of Marketing for a financial institution. She began her career as a journalist, working as a radio news anchor.

Wright currently serves as a director and past chair of the San Diego North Economic Development Council and a director of CalTravel. Her previous community service has included director of the Los Angeles chapter of the International Association of Business Communicators, board vice president of the La Jolla Village Merchants Association, trustee for the Tri-City Hospital Foundation and chair of the President’s Advisory Council for California State University San Marcos.

Wright was named a “Woman Who Means Business” by the San Diego Business Journal and a “40 Under 40” honoree by the San Diego Metropolitan magazine. She was also recognized with the annual Fran Aleshire Award for community leadership by Leadership North County and founded the LNC Alumni group, which is now 400 strong. Julie was named IABC San Diego’s Communicator of the Year in 2025.

In 2025, Wright received San Diego Press Club’s Andy Mace Award for outstanding public relations and the Communicator of the Year award from IABC San Diego. She has also been named a “Woman Who Means Business” by the San Diego Business Journal and one of “San Diego’s Best Marketing Executives” plus a “40 Under 40” honoree by the San Diego Metropolitan magazine. She was also recognized with the annual Fran Aleshire Award for community leadership by Leadership North County and founded the LNC Alumni group, which is now 400 strong.

Wright holds a Bachelor of Arts degree from the University of B.C. and a Master of Journalism degree from the Graduate School of Journalism at the University of Western Ontario. She is a graduate of the Leadership North County program as well as the Corporate Directors Forum Governance Academy.

She lives in San Diego with her husband, has two sons in college, loves being outdoors in Southern California and Vancouver, and has a passion for elephants, frogs and Champagne.

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