David Cumpston

David Cumpston
Director, WOC | Resonance
David Cumpston serves as Director of WOC | Resonance, the specialized agency within (W)right On Communications serving senior living communities, tourism organizations and other community-facing institutions. He advises executive teams and boards on how to strengthen trust, shape narrative and protect reputation in environments where public perception and stakeholder confidence directly influence success.
With more than two decades of strategic communications leadership experience, David has guided organizations through growth initiatives, executive transitions, reputational challenges and high-visibility moments. His work spans narrative development, reputation management and integrated communications strategy for organizations including Oakmont Management Group, Episcopal Communities & Services, the San Diego Tourism Marketing District (SDTMD), Visit Napa Valley, Visit Modesto, Stanford Children’s Health and national hospitality and retail brands.
Known for pairing disciplined strategic judgment with creative clarity, David helps organizations cut through noise with communications that are thoughtful, differentiated and grounded in long-term credibility. His ability to respond decisively under pressure has earned two Bulldog Media Awards for Best Response to Breaking News.
David holds a bachelor’s degree in mass communication from Texas State University and is a certified member of the Global Sustainable Tourism Council (GSTC). Based in San Diego, he brings a global perspective and deep appreciation for culture and context to the organizations and communities he serves.
Outside of work, David is an avid traveler and lifelong student of culture — experiences that inform his approach to community-centered communications.














