The Opportunity:
Corporate Directors Forum (CDF) is a nonprofit organization that provides peer networking and education to board directors, advisors and senior management teams seeking to build stronger stewardship capabilities.
CDF identified a need to refresh and modernize its brand through a logo and website redesign. These projects provided the brand an opportunity to establish a more contemporary presence and position itself as an industry leader in business education and mentorship.
Leadership at CDF reached out to our team of creative experts for a comprehensive image redesign.
The Solution:
We established objective criteria to identify the best logo update option for CDF and three of its sub-brands: Director of the Year, Directors Forum, and Governance Academy.
After choosing the best option, we built a foundation for the brand by creating visual cohesion and balance. We extended the image through new signage as well as online and physical marketing materials to forge a strong, contemporary presence.
Along with our branding efforts, we fully redesigned the CDF website with a slick and modern aesthetic while optimizing functionality for a fluid user experience on both desktop and mobile. CDF’s content was intentionally repurposed when possible and edited to maximize keywords and protect and increase search engine optimization.
Grant Wright
Corie Fiebiger
Shae Geary
Roman Lukjanenko
Phelan Riessen
Katrina Early
Hamish Marshall