By Ronda Williams—Marketing and Administrative Coordinator
Let’s cut to the chase and dive into the juicy stuff! If you haven’t noticed, dating and marketing have a lot of similarities. The two worlds could almost be walking hand-and-hand. Let’s see why marketing and dating make a great pair.
Marketing meets Dating…
When you think of that first date, what comes to mind? When you think about marketing for a new client or company, what comes to mind? You guessed it, branding!
Business Dictionary defines branding as, “The process involved in creating a unique name and image for a product in the consumers’ mind.”
You must first know your brand before developing a strategy. Identifying who and what the brand is in your market should be a key component. Your brand while dating is crucial as well! “First impressions are everything,” is what you should think about when preparing for that first date or new business venture.
eharmony advises these three basics to make a first good impression:
- Dress well (Custom brand design)
- Personal grooming (Choosing your target audience)
- Arrive early or on time (Timing the brand launch perfectly)
According to the
book, “Marketing Insights from A to Z” strategy is, “the glue that aims to build and deliver a consistent and distinctive value proposition to your target.”
Developing a marketing strategy that is customized and unique is a goal that we strive to achieve for our client partners. As a marketing expert, you not only want to deliver wins for your client but you also want to create a trusting relationship with their audience.
Dating is all about finding a winning strategy to land that special man or woman! Playing hard to get might be a part of your strategy or waiting two days before calling. Whatever your strategy is while dating I’m sure you have one.
When making the decision about who to date, most people encounter the question of, “is there attraction present?”
Madeleine A Fugère Ph.D. says, “Physical attractiveness may serve as a gatekeeper directing us toward partners who are healthy and age appropriate.”
With that said, dating someone that you have no attraction to is not a good idea.
Physical attraction in marketing is being able to develop content that will attract your target audience for that brand of interest.
Darren Pitt, a Social Media Lead Generation Specialist for LinkedIn says, “an effective attraction marketing system requires you as an internet marketer to offer information that will attract potential customers with an aim of establishing your expertise in a particular niche.”
Now that you have a little taste of how marketing and dating make a great pair, I hope you will be incorporating these into your next marketing opportunity or that spring fling!